Business growth is one of those terms that every businessman is worried of. Does it simply mean increasing revenue? Most of the time, when people try to grow their business, it induces more spendings and overhead costs, which cripple the margin of profit. With business forecasts indicating that e-commerce is exploding, most of the business houses – both small and big – have shifted their focus to the online platform. They have established their online stores and are following numerous tactics for nurturing their online ventures.
Let’s see 10 effective ways to capitalise on this online business trend.
#1 Focus on the Right Target Market
E-commerce is largely dependent on a reputable, accessible online presence, but spending ridiculous amounts of money and time chasing all the potential clients and the awesome opportunities are not going to work. It never fails if the business owner identifies one vertical, studies the demographic characteristics of consumers who will benefit from relevant products and services in that and align its marketing strategies based on these details.
#2 Build a Personal Brand
The online platforms have changed the rules of the game drastically. Today, a brand needs to be innovative in solving the problems of the prospective clients, inspiring them, building credibility and authority and having a communication with them through various channels. Only then, they can hold on to their old clients along with acquiring the new ones.
#3 Create High-Quality Content
Content is king as it keeps the users engaged by providing relevant information and encourages them to return to your site. It should always be of high quality, reflect the personality of the brand and be interactive. In a nutshell, users should find it worthy of reading and it should provide value to them.
#4 Search Engine Ranking
Apart from having a strong customer base, your online visibility and credibility are also judged by search engines. Fast load speed is one of the factors in Google’s ranking algorithms. In fact, Amazon reported a 1-percent loss of sales for 100-milliseconds latency.
Also, you need secure web hosting service to thwart security vulnerabilities, maintaining credibility and speedy load time, all of which is extremely important for a good user experience. A happy user will, in turn, result in more sales.
#5 Invest In Strengthening Your Online Reputation
It is no secret that everyone checks the online reviews of any product or service they are going for. Even if you want to try a new restaurant, you first check for reviews of the place. It simply means that in order to have a flourishing business, you need to have the best online reputation. So, invest in building, protecting and marketing your reputation as a single bad review can obliterate your hopes for growth.
#6 Make Your Website Mobile-Friendly
With more and more people accessing the websites on smartphones, having a robust mobile e-commerce platform is crucial. Try to adopt solutions like responsive sites, click-to-call tools, apps, maps and real-time notifications. Read this article on GoDaddy to better understand the importance of mobile-friendly websites.
#7 Logistics Are Important
Scalability is integral to growing a business. You need to have logistics in place. Outsourcing it to the third party can be cost effective. It’s equally important to have proper reverse logistics as the efficient handling of product exchanges and returns are vital for retaining customer loyalty.
#8 Make Use of Hover Ads for Impactful Promotion
Earlier, pop-ups were used to showcase a special offer or other information, but with popup blocking software in place, adding hover ads to your site increases the sales. These ads are effective because they put important information like opt-in offer and special limited-time promotion right in front of potential customers.
#9 Make Visitors Feel At Home
The most successful sales copy focuses on the reader. Instead of using words like “I,” “me” and “we”, try using “you” and “your.” This makes the visitor feel that the product or the service is primarily designed keeping him in mind and this shifts the paradigm.
#10 Integrate Sales Channels
Enabling consumers to experience the brand similarity across all channels boosts their confidence in your brand. Promotions, product information, and company policies should be available both online and offline across all modes of interaction.